This statistic confirms that TikTok has so far urged millions of users to take that action. You can have a measly 100 followers and still wake up to millions of views. Interact with your comments and ask questions in the comment section after posting a video. A Laveen farmer is garnering millions of views on TikTok. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Can a musician get into the Creator Fund if they gain enough following, or is it just for regular content creators? Luckily, figuring out how to choose the right hashtags is easy. While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a … Killer content is hard. To do this, you need to incentivize engagement. If you have a secure following on Instagram that revolves around your house music loving/DJ lifestyle, translate that onto your TikTok. This post, “How To Figure Out The Best Times to Post on TikTok” can help you out here. We are surrounded by so many great people,” Peck adds. It breaks down exactly how to figure out the best times for you. According to Hootsuite, residents of more than 150 nations can use TikTok, and advertising on the platform could reach people who speak more than 75 languages. That’s crucial, because marketing campaigns can only succeed if TikTok sparks initial curiosity within your target audience, plus encourages them to use the app regularly. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. A recent study from Check Point Research revealed several security concerns associated with the platform — including that hackers could manipulate content someone posts to the platform and show a user’s details. Add suspense by asking a question in the description. A September 2019 poll from Morning Consult revealed that 42% of 13-16-year-olds are TikTok users — approximately the same amount of people in that age group who use Facebook or Twitter. As a marketer, you may be in a position that many of your fellow marketers likely face. If you ask any successful TikToker, they’ll all tell you the same thing. (good lighting, aesthetically pleasing background, etc.). The State of Mobile 2020 report … Okay content is easy. Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, TikTok Statistics for 2020: Charts and Data. Tell a story, but don’t reveal anything until the end. 74% of marketers do not plan to invest in TikTok this year, TikTok was the second most downloaded app of 2019, 5 B2B Content Marketing Examples You Can Copy, How to Repurpose Your Content the Right Way, How to Build a Content Calendar (Plus a Free Template). That bee now has 16.4 million views on TikTok. TikTok has about … Be consistent with your efforts and you’ll see your views start to climb in no time. We want as many eligible creators as possible to make money doing what they love on TikTok. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and It’s Bad News For Live Streams, How Much Does A Major Act Get For Playing A Concert? Plus, even if you’re not familiar with TikTok videos yet, the app’s built-in creation tools make it easy to hit the ground running. Thus, the best approach may be to start small and scale up if the results warrant doing that. What kind of list would this be without our fave Billie? She’s not the only one—the hashtag #skincarebyhyram has 1.9 billion hits on TikTok (which, to contextualize, is about a quarter of the world’s population). TikTok marketing statistics mentioned earlier in this roundup highlighted the popularity of the application among teens. When people see the view number of your video, they will automatically consider that it is a good … There Are Some Good Parenting Hacks on TikTok, Actually. Representatives from Wallaroo Media estimate that TikTok now has approximately 800 million people who actively use the application each month. And while many of his posts get a decent number of views, it’s his latest post “How to Read ALDI Signs!” that’s quickly gone viral. If the coronavirus stifled your marketing efforts, this statistic may be enough to make you see that TikTok investment could still pay off — no matter how long the crisis affects the world. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Just as diverse books aren’t getting as many views, the creators promoting diverse content may be more difficult to find. If you want to target grownups, however, research indicates that usage among adults doubled in overall year-over-year growth. If you’re trying to gain momentum with young teens, that statistic strongly suggests you should include TikTok in your social media marketing mix. Finding your niche is important in anything you do. Getting your free views is a start for a good promotion for your videos. To increase engagement, you need quality content that hooks viewers into watching until the end. To find your niche on TikTok, consider your social presence on your other platforms. Eric Amadio, the owner of Amadio Ranch, is using his newfound fame to show … [Price List], Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, Music Business Interns Wanted: Hypebot And Skyline Music Agency. #fup #foryou … Numerous tourism boards joined the initiative, and you may want to follow suit by offering TikTok travel content to keep people inspired and help them see new places from home. There are lots of ways to do this. TikTok’s algorithm picks up users who utilize their in-house features (ex. The only good thing 2020 gave me was… TikTok.I can spend hours upon hours watching videos and learning about beauty products from the platform's community. Besides diving into the data covered here and thinking about how it applies to your overall work and future campaigns, don’t forget to take a more personalized approach in the decision-making process. You can alter a video’s speed and use filters to maximize the impact, for example. TikTok, the social media platform known for its brief, often dance-related videos, has taken the world by storm. The Breakup TikTokers I spoke to were remarkably forthcoming about the reasons behind their content — and the good and bad of going ... a million views and nearly 350,000 likes. “That project quite literally changed my life,” Amy says. TikTok wants to inspire and encourage a new generation to have a positive impact on the planet and those around them. Musicians all over the world have gained major exposure from even a single video’s success. The cosmetics brand e.l.f. The good news is that data from SensorTower showed TikTok as the second most downloaded app of the year in 2019, suggesting plenty of people are interested in using the app. Even if national leaders only block it temporarily, such a decision could understandably thwart the plans of a marketing company that intended to gain ground in a particular destination. (part 1, part 2, part 3), Intrigue viewers with text overlays like “Wait for it…”, Make sure your videos are visually on point. TikTok Consultant: If you are an expert on all things TikTok, many are in need of your guidance. You have a good chance of reaching a broader age group than you may have expected. Pondering the possibilities will get you well-equipped to come to informed conclusions. We also offer combined rates with MusicThinkTank. That means the more people who watch your videos from start to finish, the more people the algorithm will share it with. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. “We outfitted the show,” Peck shares. That’s part of the magic of TikTok, and arguably one of the things that has drawn so many creators to the platform. Influencers using the Creator’s Fund report a rate of 2-4 cents per 1,000 views, which means that a relatively successful video of 500,000 views would net you about twenty bucks. TikTok doesn't share details of exactly how many users it has, but it's thought that around 10million people are signed up to the social networking app in the UK alone. The U.S. Army forbade its personnel from putting the app on their work devices after deeming it a “cyberthreat,” while countries, including India and Indonesia, banned the app. Whatever makes you unique, run with it. Social Media Platforms Used by Gen Z and Millennials. To hook your viewers and stop them from scrolling, you need to engage them in the first 3 seconds. Market penetration is likely one of the factors influencing your decision about a possible TikTok investment. The trick is finding which hashtags are trending right now. So, if your video is a duet and you tag “duet” in your description, TikTok will show your video to people who have liked, shared, and used that hashtag. We work to double your digital and we've done that for some of the best companies in the world. URLs automatically linked. Smith’s single video has now gained nearly 3 million views as of the writing of this article, with the #bakedfetapasta hashtag collectively amassing 52 million views and counting on TikTok. green screen, transitions) over those who don’t. The fun of BookTube, Bookstagram, or BookTok is finding your niche. Another thing to keep in mind as you explore whether to advertise on the platform is that other options — including rich messaging sent by e-commerce brands — are gaining momentum and may tie into your TikTok plans. “I swear by Hypebot every morning over breakfast.”, “Hypebot is the most focused music business centric resource we have.”, One Little Indian, Downtown Marketing & KCRW-FM. Hashtags are important on basically every platform. Also, 7% of marketers are planning to rely on TikTok the same amount as last year. According to the 2020 Social Media Marketing Industry Report from Social Media Examiner, nearly three-quarters of marketers do not intend to use TikTok at all this year, but there are 16% who will ramp up their usage. When you already have a following elsewhere, it makes it even easier to get fans from those platforms to check out your TikTok, too. Billie Eilish Time Warp. For example, you can: Take some time to explore the platform yourself and take note of what catches your eye. To the right of the record screen, you’ll find the tools and filters you can use as well. A company called Obviously, which specializes in social media influencer campaigns, measured an average increase of more than 27% between February and March 2020, attributed to more people trying to find entertainment and stay connected during the COVID-19 pandemic. Create a series. It makes sense that her first TikTok video that went viral with more than 200,000 views was one of her telling a story while transforming into a wife from the Netflix show Narcos. Thus, whether your focus is advertising on TikTok, content creation or both, a positive trend is that people are eager to use TikTok and stay engaged with it for substantial periods. Once you’ve figured out your niche and gotten used to the platform, practice makes perfect. On TikTok, the top creators get paid by the view, so they chase low-hanging fruit, OperAmericano says. Guest post by Bobby Owsinski of Music 3.0. Don’t use more than 6 hashtags at a time. Although some countries are initially resistant to the app, it bodes well for potential investment plans that TikTok is getting an increasingly commanding global reach. If you want to check out Burns 1876 checkout their website or join in on the fun and view their TikToks. New rules on the hugely popular TikTok app mean under-16s will no longer be allowed to send or receive direct messages. Guest post by Randi Zimmerman of the Symphonic Blog, Everyone wants to know the secret to TikTok fame. Here’s how to get more views on TikTok as a musician…. The platform could function for you similarly to how YouTube does by giving viewers a single hub for watching all the content your company wants to promote. You can find “Effects” to the left of the record button. You can have a measly 100 followers and still wake up to millions of views. TikTok also has branded channels for verified businesses. How to Use TikTok’s Video Editor for Instagram Stories. While the bookish TikToks with the most views may be mostly white YA fantasy, that doesn’t mean that’s all BookTok has to offer. Practice makes perfect! Getting More Views On TikTok As A Musician. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. TikTok representatives learned that travel-related videos on the platform received more than 1.7 billion views, and more than 400,000 videos featured the #travel hashtag. Marketers who intend to invest in TikTok in 2020. There is always an audience out there who likes whatever you do. ... 100M video views. If you want more views on TikTok, engagement is everything. They wonder: Is TikTok a worthwhile platform for our business to explore? With this still being a relatively new social platform, people will … Expanding your marketing plans to include TikTok is not a foolproof approach, however. How are my funds calculated? Companies that find the most success on TikTok frequently get straight to the point while taking lighthearted approaches. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} An aspect of advertising on TikTok that may appeal to you relates to the abundant opportunities to get people interested in what you sell by aligning your product with a challenge. (As a rule of thumb, stick with 2 trending, 2 viral, 2 niche / video specific tags. It found that the figure climbed significantly in the first quarter of 2020 — topping out at 315 million. This data about TikTok may make you feel differently about using the platform for marketing than you did before. Although some people have found this success completely by chance, there are things you can do to boost your chances. The idea is that if the content is good it will travel, regardless of how many followers the creator has. Want to learn how? — To do this, all you have to do is tap on the “Discover” tab, scroll through and choose a trending hashtag, then add it to your video description. Who created the original TikTok baked feta cheese pasta recipe? The sheer popularity of the platform proves that a less-is-more approach resonates with the platform’s users. Once you’ve found your tribe, start interacting with other creators who match your energy. Begin recording alongside the selected video! It helps engage a more loyal audience and helps you secure yourself in a more manageable, less saturated space. To be eligible for the Creator Fund, TikTok users must be at least 18 years old, have a minimum of 10,000 followers, and have accrued at least 10,000 video views in … TikTok revealed specific U.S. and global growth milestones for the first time in a lawsuit against the U.S. government. While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a few things artists can do to boost their chances on the often inscrutable platform. In an effort to prompt more engagement between TikTok creators and their fans, the platform has rolled out a brand new Q&A option to a … Even if your video is just you talking and there’s no music in the background, add trending audio as the “sound” and put the volume to 0. — This will maximize your reach and show your videos to people looking up videos with that trending sound. ). The State of Mobile 2020 report from App Annie reported a 210% uptick — equal to more than 68 billion hours spent — on TikTok in 2019. Some organizations and nations view TikTok as a threat, too. Can you envision specific ways that your company could harness the power of TikTok to its advantage? Internal research by Incipia found that portrait-oriented TikTok ads got seven times the engagement compared to landscape and square advertisements, demonstrating a compelling reason to carefully choose ad specifics. Once you get free TikTok video views, you will create an impression that your videos are something to be noticed. How many views , shares and comments can i get ? She posted a … Check out some organizations that have used TikTok to grow their audience, activate supporters, and raise awareness around specific causes. You could point out that Statista measured the worldwide number of first-time downloads of the app from Q1 2017 through Q1 2020. “I swear by Hypebot every morning over breakfast.” Derek Sivers Founder, CD Baby, “Hypebot is the most focused music business centric resource we have.” Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM, “Well done.” Seth Godin Marketing guru. If you want to build a loyal following, you need to post every single day. A must-read! They work by showing your video to people who have also engaged with those same hashtags. This can be a good thing — many are coming to terms with their bisexuality with help from their TikTok algorithm, for example — but … — Start a conversation! Aside from commenting and liking their posts, “duet” their videos, too. In response, the brand launched a campaign to encourage more users to share their favorite globetrotting moments. People — younger demographics in particular — love the memorable clips that often feature familiar tunes and spontaneous dances.Â. 4.5M in-app likes. For example, some people post street style videos, some people post alternative covers of popular songs, some people even just post their top 10 favorite songs of different genres every day. Do historical metrics indicate your audience responds well to short videos? This is especially useful for companies with international expansion aspirations. The results made the spot the first one of its kind to earn TikTok’s No. Peck tells ABC4 the hats and buckles seen in the viral videos were made for the hit TV show Yellowstone. This website uses cookies to ensure you get the best experience on our website. That’s part of the magic of TikTok, and arguably one of the things that has drawn so many creators to the platform. Tap Share, located at the bottom of the right side panel. There’s also a bit of drama brewing over who the original creator of the recipe is. Perhaps some people on your marketing team still feel uncertain about investing in TikTok because they think it’s a fad that will plunge in popularity before it gives you the desired return on investment (ROI). 1 trending hashtag, plus more than 1 billion people watched it while becoming interested in the #eyeslipsface challenge to win makeup. Good video content will be viewed in it’s entirety. Save my name, email, and website in this browser for the next time I comment. TikTok favors videos that people have watched all the way through. Perhaps the statistics covered here emphasized what you already suspected and made you determine there’s no time to waste in utilizing it. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. TikTok shows the analytics of the video, and the user can see, on average, how many seconds viewers watched relative to the length of the video. Users Spent More Than 68 Billion Hours on TikTok in 2019. Note: Use HTML tags like and