Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. When expanded it provides a list of search options that will switch the search inputs to match the current selection. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. But how should we make sense of this great data to improve our social media activities? Listen up, marketers! Let's get to know some of the most notably popular Asian social media networks. Social media has given brands more ways than ever to connect with customers. As a Premium user you get access to background information and details about the release of this statistic. data than referenced in the text. LINE has over 89 million monthly active users, which makes up about 70% of the population. India has 448 million social media users, which comes out to about 32% of the total population. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Please do not hesitate to contact me. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. You need a Statista Account for unlimited access. There's Beams, Spotify Podcasts, Twitter Space and more. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). WHATS IN THIS REPORT? However, YouTube usage is catching up. You're not alone! If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. 24.00 million. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. In Taiwan, social media is hugely popular among internet users. LINE is Japan's most popular social media platform. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Social media consumption in the region has grown dramatically, with. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. This text provides general information. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Social media statistics for Thailand in 2022. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. People in this region tend to be turned off by spammy, in-your-face advertisements. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. The most popular social media platforms. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. It's safe to say that, 5. It's proven to be a highly effective way of reaching specific audiences. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. It also comes with a character limit, similar to Twitter. 1), WhatsApp (No. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. WeChat is the largest, with over 1.2 billion monthly active users. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. 64% will return to a store they have already bought from in the past. Short Video Content will Dominate Social Media Platforms 1. to incorporate the statistic into your presentation at any time. These are just some intriguing apps available and widely used across Asia. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. This indicates that many Thai people use Facebook to gain new information and to shop for new products. The most popular social media platforms. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Topics Social Media Users Social Media Usage Worldwide Executive Summary Posted 4:54:45 AM. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. There are various popular social media platforms in Asia. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. The most popular is YouTube, with 89.6% of internet users on the platform. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Advertisers are Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. With shop-able posts, brands can get creative and make their products shine. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. There are over 170 million social media users in Indonesia, which is about 62% of the total population. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. YouTube, Twitter, Instagram, and. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. That's user-generated content, or UGC for short! Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. (February 28, 2022). Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. But, Clubhouse isn't the only game in town. 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