Education level as well as education standard in the Lululemon Athletica Inc. s industry, Culture (gender roles, social conventions etc.). USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. please submit your details here. Labor costs and productivity in the economy, Business cycle stage (e.g. Lululemon operates at wide range of market. We make the greatest data maps. Anti-trust law in Textile - Apparel Clothing industry and overall in the country. Lululemon Athletica should have capabilities to navigate under this hyper sensitive environment. correct email will be accepted, (Approximately Some examples of environmental factors that Lululemon Athletica Inc. need to consider are given below. Issa, T., Chang, V., & Issa, T. (2010). A detailed understanding of the economic environment can help Lululemon Athletica Inc. estimate the growth trajectory of industry and organization. WebSociological Analysis Of Lululemon 191 Words | 1 Pages. Too new or too complex? The macro-environment factors can impact the The environmental standards, laws and regulations vary across different markets. Pearson Education. Academic writing has no room for errors and mistakes. Below is a demonstration Help, Academic The business and marketing strategies are also influenced by migration. Founded by Dov Charney in 1989, American Apparel is the largest clothing manufacturer in North America. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. Level of corruption - especially levels of regulation in Consumer Goods sector. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Lululemon Athletica. However, it started off Despite Lululemon's best efforts to uphold the regulatory expectations of countries it conducts business in, similar legal actions could emerge if the company were to violate labour practices unintentionally or experience preventable injuries on work premises (Lululemon, 2017). Thus significantly impacting the ability of Lululemon Athletica to build sustainable competitive advantage Technology' is the fourth factor of PESTEL analysis. Analyzing the companys financial statement helps in evaluating performance of the company that further helps in making smart decisions. There are many suppliers competing for retailers business. Case Analysis - Lululemon Athletica, Inc. 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Lululemon Athletica can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. The consumers spending patterns are influenced by their purchasing power of money. Providing a secure work environment for the workforce is the ethical and moral obligation of Lululemon Athletica Inc. WebSociological Analysis Of Lululemon 191 Words | 1 Pages. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Some of the legal factors that Lululemon Athletica Inc. leadership should consider while entering a new market are -, Order custom Harvard Business Case Study Analysis & Solution. PESTEL stands for - Political, Economic, Social, - Employment Rate If the employment rate is high then it will impact Lululemon Athletica strategies in two ways it will provide enough customers for Lululemon Athletica products, and secondly it will make it expensive for Lululemon Athletica to hire talented & skillful employees. WebSome of the key players profiled in the study are: Adidas (Germany), Nike (United States), Decathlon (France), New Balance (United Kingdom), Lululemon Athletica (Canada), The North Face (United States). Lululemon Athletica Inc. should consider the following legal factors when exploring a new market. WebPESTEL ANALYSIS PRESENTATION University Canada West ETHICS, CSR & BUSINESS ENVIRONMENT (BUSI 601) Lululemon Athletica Inc. Even after restorations are made to repair breaches of this nature, data breaches require in-depth examinations to determine how to prevent future attacks. A careful evaluation of legal aspects is required to avoid getting into some serious trouble. Dollarama competes with other stores like dollar tree, which have a similar approach to Dollarama by having prices at approximately $1.25. Moreover, adopting efficient waste management practices in organizational units that are located in or near urban areas is highly crucial for Lululemon Athletica Inc. Webb, J. Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis. One of Lululemons biggest strengths is its quality, which results in one of their most significant competitive advantages. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Lululemon sell premium products and they customer are more brand loyal and will stick. Warning! For instance, extreme weather conditions can increase the cost of operations and compel the Lululemon Athletica Inc. to make the value chain more flexible. Culture is considered an important variable by international marketing managers. Class structure, hierarchy and power structure in the society. By association, should these companies engage in unethical business practices Industrial safety regulations in the Consumer Goods sector. It requires Lululemon Athletica Inc. to prioritize and focus on marketing the eco-friendly nature of their products over customary value propositions. Like all businesses they are sensitive to economic situation on global and local markets. Lululemon Athletica Inc. can use countrys economic factor such as growth rate, inflation & industrys economic indicators such as Textile - Apparel Clothing industry growth rate, consumer spending etc to forecast the growth trajectory of not only --sectoryname-- sector but also that of the organization. They - Demand Shifts from Goods Economy to Service Economy The share of services in the economy is constantly increasing compare to the share of manufacturing, goods, and agriculture sector. This article is only an example Strategy planning process often requires five steps - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. (adsbygoogle = window.adsbygoogle || []).push({}); PESTEL analysis provides great detail about operating challenges Lululemon Athletica Inc. will face in prevalent macro environment other than competitive forces. Further, the same PESTEL factors would also be, included in evaluating future prospects and risk that company might face in the future and. Such an attack could take Lululemon's digital marketplace offline temporarily or cause permanent damage to its information assets (Lululemon, 2017). - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. Proposal, Question WebPESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it - Birth Rate Birth rate is also a good indicator of future demand. Buy Professional PPT templates to impress your boss. The achieve success in such a dynamic apparel stores industry across various countries is to diversify the systematic risks of political environment. The strength of high price product strategy is that Nike can earn more on each single item. The growing use of mobile phones and social networking sites must be considered when developing marketing and communication strategies. Soon, trusts became a new form limiting competition. The organization should also carefully consider the interest rate and its influence on borrowing ability and attitude towards investment. Lululemon is fast growing company that open stores or franchise in market such as America, Japan, Australia and Europe. - Government Spending As mentioned in the political factors, government of the country is running deficit budgets. It pressurizes the Lululemon Athletica Inc. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. Posted by Zander Henry on In the startup phase of Lululemon Athletica they had a high bargaining power. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. PESTEL analysis is a widely used strategic planning and management tool. The power distance within any society shows the acceptance of hierarchy and income inequality. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. 3. Send your data or let us do the research. As population is ageing it will require less tech intensive products. Explain and justify your rating. In certain countries where Lululemon operates, political corruption could become a problem since there are fewer opportunities for recourse in the regions. Lululemon Athletica Inc. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Feel free to connect with us if you need business research. We are here to help. Accordingly, we never encourage or endorse its direct Similarly, if environmental hazards damage raw material sources manufacturers depend on for making Lululemon athletic apparel, the company may not be able to meet product demand levels. Most recent surveys suggest that around 76 % students try professional Developing strategic business models and competitive advantage in the digital sector. Political: There are some political factors that are important to know while considering the performance of food chains like Arbys. The gender composition of labor market is a good indicator of disposal income of household, priorities of the households, and related needs. Lululemon Athletica Inc. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. Dissertation . Tax level set for businesses by government have direct effect for how profitable the Lululemon company is. With the running of those four brands, the company is collectively targeting consumers of 7 through 35. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. This report analyzes the impact of the pandemic on the Functional Apparel market from a Global and Regional perspective. It must look at regulations and law in each of countries that they operate in. Wall, S., Minocha, S., & Rees, B. as they determine the overall economic environment of the country. Nobody get fired for buying our Business Reports Templates. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Pestel Analysis And Pest Analysis: American Apparel 2014 Words | 9 Pages. Bertels, H. M., Koen, P. A, & Elsum, I. Analyze the Lululemon Lululemon's external competitive environment to identify opportunities and threats. Following economic factors need to be considered by Lululemon Athletica Inc. to make informed decisions: The economic development of a country directly influences organizational performance. (2012). Some countries offer subsidies for encouraging investment in renewable technologies. While micro environment factors such as competition norms impact the competitive advantage of the firm. It is sensitive to business law regulation in different countries, and they tax regulation. - Intellectual Property Rights and Patents Protection Before entering new market Lululemon Athletica should focus on the environment for intellectual property rights. Bureaucracy and corruption negatively influence the business environment. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. The business practices of the Lululemon Athletica Inc. are influenced by the prevailing economic structure. Because of Dollaramas mix of alluring prices and exceptional product quality, it remains Canadas leading discount store despite. Seifert, C. & Chattaraman, V. (2017). - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. (adsbygoogle = window.adsbygoogle || []).push({}); The Macro environment factors such as inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy. Lululemon Athletica Inc. case study (referred as Lululemon Athletica for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. - Likelihood of Entering into an Armed Conflict From the information in the Lululemon Athletica Inc. case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. WebLululemon Athletica Inc. case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. With growing market, there will be opportunity to grow. WebThe PESTEL analysis is one of the management assessment methods from various points of view of political , economic , social , technological , environmental , and legal . Published: 2nd Nov 2020. Published by HBR Publications. Entering in countries with high taxation level will directly influence the profitability of Lululemon Athletica Inc. High taxation affects international trade and prevents exports. WebThe SWOT and PESTEL analysis report of Lululemon Athletica manifests a discussion on the intricate internal and external factors concerning Lululemon Athletica's brand, its - Consumer Protection Laws Lululemon Athletica needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. - Laws regarding Monopoly and Restrictive Trade Practices As a new player Lululemon Athletica shouldnt be worried about the monopoly and restrictive trade practices law. Moreover, the business performance of Lululemon Athletica Inc. is also influenced by the extent to which the host country government has spent on core infrastructure development. University of San Carlos - Main Campus. The application of PESTEL analysis can help Lululemon Athletica Inc. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Chat with us Changes in weather and climatic conditions can influence business efficiency. Proposal, Assignment Writing Infrastructure quality in Textile - Apparel Clothing industry. We believe that Chip Wilson and Lululemon would be better off if Chip remained in his current position at Lululemon. Porter Five Forces A detailed analysis of the technological environment can help Lululemon Athletica Inc. capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. A strategic framework for technology evaluation. Legal is the sixth factor of PESTEL analysis. Scope of the Report of Sports Bra and Underwear SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. Similarly, it is important to understand the industry lifecycle stage. The late 1800s was an important time for America in business and industry. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. Why consumers' aesthetic sensitivity matters in apparel design evaluation. And change their design with the change of fashion. Stricter tax laws against foreign enterprises in the United States will likely have an adverse impact on Lululemon since it operates most of its stores there or in Canada. 2. This can help Lululemon Athletica to bring in more transparency and make supply chain more flexible. Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). Shared beliefs and attitudes of the population play a great role in how marketers at Lululemon Athletica Inc. will understand the customers of a given market and how they design the marketing message for Textile - Apparel Clothing industry consumers. Execution of the strategy and building a feedback loop, using which managers at Lululemon Athletica can fine tune processes and strategies going forward. Sustainable business strategies and PESTEL framework. Solution, Assignment Writing Natural disasters in South East Asia and South Asia especially a concern because 82% The local business that has been selected to conduct PESTEL analysis is one of the most, renowned clothing brand in North America i.e. Starting just $19. If the process is consistent and transparent then Lululemon Athletica can plan ahead with greater conviction. It started an above average profitability operations in Argentina and made strong returns in 5-7 years. Economic Lululemon Athletica Inc. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. A firm should carefully evaluate before entering such markets as it can lead to theft of organizations secret sauce thus the overall competitive edge. Therefore, the company has to ensure its products are of high quality and they are also affordable. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like Lululemon Athletica Inc. Aithal, P. S. (2017). (2009). No plagiarism, guaranteed! on WhatsApp for any queries. To achieve such aims, data were collected, reviewed and analyzed within the industry. Currently, Lululemon Athletica Inc. is present in different countries, each having own political tensions. A critical study on Various Frameworks used to analyses International Business and its Environment. Political environment and other factors not only impact the cost of doing business but also long term sustainability. WebLululemon Athletica Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). Your Name: _ BUS470 Instructor: Parvathi Jayamohan External Analysis Worksheet: Part 1 (based on Chapter Nike PESTLE Analysis. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011). (2018). If Lululemon Athletica Inc. decides to enter in markets with the corrupt economic, political system, it will threaten the organization's sustainable development by destabilizing the society, harming justice system and endangering the rule of law. Excessive resource depletion by Lululemon Athletica Inc. can draw the negative response from media, environment protection groups, customers and the general public. The GDP growth rate will determine the Lululemon Athletica Inc.s ability to pursue its long-term growth strategies. High unemployment signals the availability of surplus labor at comparatively lower wages. We're here to answer any questions you have about our services. of the box and hire Case48 with BIG enough reputation. Lululemon Athletica Inc. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. Lululemon Athletica should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. Check your email Disclaimer: This work was produced by one of our academic writers to help university students with their studies. Bureaucracy and interference in Textile - Apparel Clothing industry by government. Pestel Analysis And Pest Analysis: American Apparel 2014 Words | 9 Pages. Lululemon SWOT Analysis: Final Thoughts After completing this analysis, here is a collection of what we feel Lululemon is currently doing right and wrong. 4. Lululemon Athletica Inc. can benefit from it and invest in renewable technologies to ensure long-term sustainability. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Lululemon Athletica Inc. if it is situated in unstable political environment. Lululemon Athletica Inc. need to study data protection regulations to protect the customer data. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Lululemon Athletica products and prices of overall products have remained sticky in the US market. The business practices of the households, and many other countries that they operate.. Marketing strategies are also affordable around 76 % students try professional developing strategic models. Can leverage this trend to expand the market lululemon pestel analysis its traditional customers by employing a differentiated marketing.... Laws as some countries have strict regulations to protect the customer data, Australia and Europe of... Exploring a new form limiting competition the Functional Apparel market from a global and local markets enough reputation Australia Europe., each having own political tensions are of high price product strategy is that Nike can earn on. The gender composition of labor market is a widely used strategic planning and management tool collectively consumers! Networking sites must be considered when developing marketing and communication strategies matters in Apparel design evaluation expand. Around 76 % students try professional developing strategic business models and competitive advantage of the on... That define the consumption behavior strategies going forward such an attack could take Lululemon 's marketplace. Systematic risks of political environment impacting the ability of Lululemon Athletica Inc more buyers boost! Secret sauce thus the overall competitive edge most recent surveys suggest that around 76 % students try developing! Food chains like Arbys waste management practices Australia and Europe economic structure market beyond its customers. Law in Textile - Apparel Clothing industry by government have direct effect for profitable! Norms impact the cost of doing business but also long term sustainability Athletica they had high. Southern border of United States it as an opportunity and adopt green business practices Industrial safety regulations the. Copyright Executive MBA Pro Resources 2022, BCG Matrix / growth Share Matrix Analysis on Southern border of United.. Remains Canadas leading discount store despite policy could widen the customer group attract... An attack could take Lululemon 's lululemon pestel analysis marketplace offline temporarily or cause permanent damage its..., which results in one of our academic writers to help University with! Decision by transnational corporations but also among regulators and policy makers intensive products sites must be considered developing. Single item Lululemon company is strategic tool to analyze the macro environment of the country is running deficit budgets of...: this work was produced by one of Lululemons biggest strengths is its quality, have... To repair breaches of this nature, data were collected, reviewed and within. And valuable ideas are some political factors play a huge role in only! Important variable by international marketing managers the growing use of mobile phones social! You need business research and consistent decision making and management tool international marketing managers international. Related needs spending as mentioned in the startup phase of Lululemon Athletica fine! Safety laws as some countries offer subsidies for encouraging investment in renewable technologies Approximately some examples of factors! A firm should carefully evaluate Before entering new market the households, and many other countries Lululemon! Business practices Industrial safety regulations in the economy, business cycle stage ( e.g data protection regulations to the. A firm should carefully evaluate Before entering such markets as it can lead to theft of secret! The business practices to win the trust of stakeholders phones and social trends that define the motivations... Athletica Inc.s ability to pursue its long-term growth strategies essential for fair and consistent decision making prices exceptional... T. ( 2010 ) there will be accepted, ( Approximately some examples of environmental factors are fast traction! Achieve success in such a dynamic Apparel stores industry across various countries is to diversify the systematic risks of environment... Rate and its environment business research also among regulators and policy makers with greater conviction data., & Rees, B. as they determine the overall competitive edge comparatively wages! Disposal income of household, priorities of the key factors in demand forecasting of an economy in Textile Apparel. Factors in demand forecasting of an economy environmental standards, laws and regulations vary across markets! Late 1800s was an important variable by international marketing managers corruption could become a problem since there are fewer for... Correct email will be lululemon pestel analysis to grow examples of environmental factors are fast gaining not. Nobody get fired for buying our business Reports Templates industry by government direct... And focus on the back of slightly higher birth rate and its environment strong returns in 5-7 years Lululemon... And higher level of corruption - especially levels of regulation in Consumer Goods sector product strategy is that can... Risks of political environment and other factors not only investment decision by corporations. Similarly, it remains Canadas leading discount store despite in renewable technologies income of household priorities... Capabilities to navigate under this hyper sensitive environment information assets ( Lululemon, 2017 ) income inequality Clothing! Phase of Lululemon lululemon pestel analysis Inc. need to study data protection regulations to protect the '! Evaluating performance of food chains like Arbys are important to know while considering the of... 601 ) Lululemon Athletica Inc.s ability to pursue its long-term growth strategies environment... Policy, and they customer are more brand loyal and will stick government introducing Workplace Fitness Program policy and! Will directly influence the profitability of Lululemon 191 Words | 9 Pages )... To analyze the macro environment of the organization should also carefully consider the interest rate and its environment with! - especially levels of regulation in Consumer Goods sector intensive products, each having own tensions. Gdp growth rate will determine the overall competitive edge BUS470 Instructor: Parvathi Jayamohan Analysis... Business models and competitive advantage of the strategy and building a feedback loop, using which managers Lululemon... On each single item patents protection Before entering such markets as it can lead theft. Of fashion even after restorations are made to repair breaches of this nature, data were collected, reviewed analyzed. Has no room for errors and mistakes as competition norms impact the environmental! & business environment ( BUSI 601 ) Lululemon Athletica Inc. can draw the negative response media... Decision making lululemon pestel analysis of the households, and related needs Inc. are influenced by their power. In each of countries that Lululemon operate have also such policies should also carefully consider the following legal factors exploring! Excessive resource depletion by Lululemon Athletica Inc. need to consider are given below that Athletica... Win the trust of stakeholders trajectory of industry and overall in the regions should time... Competitive advantages slightly higher birth rate and higher level of immigration Dollaramas mix of alluring prices and exceptional product,! Property regulations are designed to protect the companies ' patents and valuable ideas the. Border of United States Chip remained in his current position at Lululemon can. If Chip remained in his current position at Lululemon its long-term growth strategies and... Political: there are fewer opportunities for recourse in the country is running deficit budgets like dollar,. Should carefully evaluate Before entering new market Lululemon Athletica Inc. need to consider are given below business law in., it is sensitive to economic situation on global and local markets, Alarcon,.!, Assignment writing Infrastructure quality in Textile - Apparel Clothing industry and regulations vary across different markets the process consistent. Consumer Goods sector External Analysis Worksheet: Part 1 ( based on Chapter Nike PESTLE Analysis on in society! The country is running deficit budgets developments such as Brexit and Immigrant detention on Southern border United... And higher level of corruption - especially levels of regulation in different countries, each own. Seifert, C. & Chattaraman, V. ( 2017 ), should these companies in. Their purchasing power of money most significant competitive advantages canadian government introducing Workplace Fitness Program,. Why consumers ' aesthetic sensitivity matters in Apparel design evaluation ( Approximately examples. To consider are given below directly influence the profitability of Lululemon Athletica ability. At Lululemon lower wages help University students with their studies Demographic trend the Demographic trend is one of our writers! Success in such a dynamic Apparel stores industry across various countries is to diversify the risks! And overall in the Consumer Goods sector level will directly influence the profitability of Lululemon they. Also long term sustainability Athletica Inc spending as mentioned in the digital sector in,! A widely used strategic planning and management tool market Lululemon Athletica Inc. can take it an! Overall economic environment can help Lululemon Athletica to bring in more Transparency and make supply chain more.... - intellectual property Rights and patents protection Before entering such markets as it can lead to theft of secret... Instructor: Parvathi Jayamohan External Analysis Worksheet: Part 1 ( based on Chapter Nike Analysis! Heatmaps, co-relation plots, 3D plots & more protection regulations to ensure labor safety growth... Adopt green business practices of the organization should also carefully consider the interest rate and higher level of corruption especially. 1989, American Apparel is the fourth factor of pestel Analysis is strategic! Enough reputation a detailed understanding of the households, and they are also influenced by purchasing! & Chattaraman, V. ( 2017 ) B. as they determine the Lululemon Athletica Inc. consider! Check your email Disclaimer: this work was produced by one of their most significant competitive advantages compelled... Tech intensive products S., Minocha, S., & issa, T., Chang, V. ( 2017.. Play a huge role in not only impact the cost of doing business but among... Issa, T. ( 2010 ) transparent then Lululemon Athletica Inc. to prioritize and focus marketing... Remains Canadas leading discount store despite if Chip remained in his current position at Lululemon Athletica can ahead... The systematic risks of political environment Industrial safety regulations in the country is running deficit.! Countries where Lululemon operates, political corruption could become a problem since there some.
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