Available from: http://www.commondreams.org/headlines01/1020-01.htm, Cloke M. (2011) ‘Marketing Management 01′, (online) (cited 26 Feb 2012). Nike outsourcing their products most of the factories are located in Asia such as China, Indonesia and India. Changes in these situation and its effects. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. If the company holds some value then answer is yes. However, introduction should not be longer than 6-7 lines in a paragraph. (Adidas-Rebook, 2011), 5.2.1 Develop the Small Computer “Smart Shoe” Product Line, The development of a product line of smart shoes will build on this reputation and show buyers that Adidas is humorless about innovation and using technology to advance athletic accomplishment. NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. Not all the customers can follow the changing of Nike. The potential factors that made customer shift to substitutes are as follows: Products substitute available in the market. 5.2.4    Change in Consumer Perception to Products. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. Initially, fast reading without taking notes and underlines should be done. when this is instilled in the minds of the consumers, more of Adidas product will be purchased by consumers as it will be perceived as durable and fashionable. Case Study Analysis of Nike: Question 1: What are the pros. The strengths and weaknesses are obtained from internal organization. With each consumer trying to be very creative and unique in their way, Adidas will shift its focus on their consumers from how much they are to pay for the product to how much they can benefit from the product. Since Nike has implemented several marketing strategies, it had incurred high costs in producing and promoting its products. There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. Activities that can be avoided for Marketing Excellence Nike. Adidas mainly focuses in the European market even though it is known in other parts of the world, which is because of its collaboration with soccer events all over the world and football associations with bodies such as FIFA, UEFA, leagues, clubs and individual players, in 2010, Adidas experience its most successful year in the history of football with sales above 1.5 billion Euros. So Nike should continuously find efficient marketing strategies to keep their top leaders positions. Social attitudes and social trends, change in socio culture an dits effects. this describes the threat to company. Unique resources and low cost resources company have. Reebok is involved in the design and marketing of both athletic and non-athletic footwear and apparel, as well as other various fitness projects. Even when a student is a great essay writer, they might still Marketing Excellence Nike Case Study Solution not have enough time to complete Marketing Excellence Nike Case Study Solution all the … However, imitation is done in two ways. Unique selling proposition of the company. Therefore, it is necessary to continually review the Marketing Excellence Nike company’s activities and resources values. … Nike’s brand images, including the Nike’s name and the trademark are considered to represent one of the most recognizable brands in the world. NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. Marketing Excellence Nike Case Study Solution, application letter proforma, descriptive essay about my first day in high school, silence stigma and mental illness case study Pest analysis is very important and informative. Abhiroopsur (2009) ‘Nike – How the Brand Survived until Today’, (online) (cited 1st March 2012). NIKE Marketing Management Case analysis 1. This strategy focuses on the consumers who like Nike and pushes the products value to a higher level. Apply the analyses at proposed level. Nike prefers to have high profile athletes as its endorsers, like Runner Steve Prefontaine, Michael Jordan, and LeBron James. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. Competitor’s activities that can be seen as your weakness. Objectives of the organization and key players in this case. Besides that, the difficulties Nike faced when they competing with Adidas. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. Besides that, Nike must increase their awareness of corporate social responsibility to strengthen their image of themselves. From the above risk, the changing in fashion and customers’ preference had brings negative effect on its marketing strategies. Sometimes customers maybe feel fed up because they cannot follow the changing of Nike’s products will lead Nike lose customers which drop down the customer loyalty and market shares. Nike distributes its products on different level basis. This value may create by increasing differentiation in existing product or decrease its price. Please read the Marketing Excellence case study on Nike on pages 52-53 of the Kotler & Keller text. Exchange rates fluctuations and its relation with company. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. View Nike case study.pdf from STRATEGIC 189 at San Jose State University. Nike Over View •Nike is the Ancient Greek goddess of victory “It is one of the most recognized symbols in the world – The Swoosh. Nike has become the leader in the e-commerce by being the first to the market with its e-commerce website. Besides that, the global economic recession influence the overall business operation in the outsourcing countries. Nike put heavily proportion in their marketing strategies and products deign. From the above analysis, we had understanding about the pros, cons and risks of Nike’s core marketing strategies with relevant marketing theories. This has created a relatively high level of Nike’s awareness. To deal with these problems, Nike has increased the products’ prices and reduces its marketing budget. Nike’s marketing mix approach-Kotler, P. and K. Keller (2016) case-Read the following case study: Kotler, P. and K. Keller (2016) Marketing excellence: Nike, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. Although Nike’s marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too. Changes in social patterns and lifestyles. ... Nike’s excellence marketing strategies are their energy to achieve their market goals. Adidas has been an official sponsor of the Olympics and has also been included as a sponsor of the 2012 Olympics; this gives it an edge over its competitor Nike. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. Marketing Excellence Nike Case Study Solution Deposit funds into your EssayHelp balance so that a writer can work on your order. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com, 2011). RARE: the resources of the Marketing Excellence Nike company that are not used by any other company are known as rare. Simple. 5.1.2  Adidas and Reebok Reputation on Its Finances, Adidas and Reebok joining up together as a merger would be a good deal for leading over Nike but the two companies have a bad reputation due to financial problems which almost led them to bankruptcy and since they are to work together. Cons and risk associated with Nike`s core marketing strategy? It is said that case should be read two times. Prioritize the points under each head, so that management can identify which step has to be taken first. (Allick et al., 2000), 4.0 RISKS OF NIKE’S CORE MARKETING STRATEGY. marketing excellence nike (case study) nike hit the ground running in 1962. originally known as blue ribbon sports, the company focused on providing high- The delivery of the right products and at the right time to the customers is not only effect the utility but also leads to high level of consumer’s satisfaction and loyalty. Vrio analysis for Marketing Excellence Nike case study identified the four main attributes which helps the organization to gain a competitive advantages. Watch your paper being written and pay your writer step-by-step. (ReComparison, 2012) Although it is competing with Nike in China, it should focus on ranking its investment solely on markets which offer superior channels to long-term growth and profit prospects and should also focus on expanding its share to unreached areas especially in China, Russia, Africa and the United States. Following factors will influence the buying power of customers: Competitive advantage of company’s product. It brings risks to Nike because in the traditional mind of customers, they consider Nike only sell the athletic products. However, the problem should be concisely define in no more than a paragraph. In Latin America, it experiences a growth sale of 38% in 2007. For your convenience, we … Founded in 1964 by Phil Knight and Bill Bowerman Focused on providing high quality running shoes-designed for athletes by athletes Imported high-tech shoes from abroad so they can be sold at competitive prices Focus on Emerging Markets 2018- Asia Pacific is expected to account Also, manipulating different data and combining with other information available will give a new insight. External environment that is effecting organization. That’s the Marketing Excellence Nike Case Study Solution question many college students ask themselves (and Google), and we can Marketing Excellence Nike Case Study Solution understand them. Providing two undesirable alternatives to make the other one attractive is not acceptable. (Dogiamis et al., 2009), 5.2.3 Expand Its Sponsorship Program (Marketing). Available from URL: http://www.slideshare.net/michaelcloke/marketing-management-01-8568487. Nike believes the “pyramid influence” that the preferences of a small percentage of top athletes influence the product and brand choice. ABOUT NIKE Nike, is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, … The challenging diagnosis for Marketing Excellence Nike and the management of information is needed to be provided. Florzak A. This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike. Founded in 1964 by Phil Knight and Bill Bowerman Focused on providing high quality running shoes-designed for athletes by athletes Imported high-tech shoes from abroad so they can be sold at competitive prices Focus on Emerging Markets 2018- Asia Pacific is expected to account Please read the Marketing Excellence case study on Nike … NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. As a person runs, ipad tells the distance pace and calories burned via voice feedback that adjusts music volume as it plays. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Besides that, Nike also employed a large amount of advertisements through the mass media (Goldman S, 2000, pp 154). as the industry have high profits, many new entrants will try to enter into the market. to get a comprehensive picture of analyses. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. 4.1 Changes in Market Trends, Consumer Tastes and Preferences, Nike needs to stay on the top of changes in consumer taste and preferences as evidenced by changes in fashion. We do everything possible to give professional essays Marketing Excellence Nike Case Study Solution to every student, and Marketing Excellence Nike Case Study Solution we ensure their comfort while they are using our services. Strength of property rights and law rules. A brief history of Nike.
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