Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. All of these measures help to save fuel and emissions, as well as to cut down on noise. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Their combined initiatives are saving more than 2,850 MWh of electricity a year. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Emirates introduces eco-friendly blankets made from recycled plastic bottles. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. Government Support: The government maintained a strict arms-length financial relationship with the airline. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Global alliances and partnerships, 1. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer But, when it comes to the pacific travels, they have no existence. 2023 The Emirates Group. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. Emirates Airlines is one of the largest airlines in Asia. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Local government support 3. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. Emirates has always been precise with its strategies, and has always enjoyed it benefits. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. This allowed Emirates to take maximum advantage of its connectivity. I am a UK resident and the airline youll have to use is Air France / KLM. Emirates reaffirms its wildlife commitments on World Environment Day. the coming days aswell. The case . Global alliances and partnerships, 1. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. Is Emirates strategy sustainable? You can get a custom paper by one of our expert writers. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. . See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. what are the strengths of emirates airlines? In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Emirates introduces eco-friendly blankets made from recycled plastic bottles. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. All Rights Reserved. Strong growth and world class infrastructure 2. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Branding and sponsorship 4. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. In 2000, however, the carrier briefly considered joining . Is Emirates strategy sustainable? The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Copyright 2023 by Ictsd. Course Hero is not sponsored or endorsed by any college or university. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. The Belgian airline Air France offers services on the route. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Role of the Dubai government has been exponential in building the Emirates Brand. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. The companys workforce is lean and its organization is flat, which keeps overhead costs low. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Highly priced tickets compared to competitors 2. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Is Emirates strategy sustainable? Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Why? Emirates Flight Catering also supports the Emirates Environmental Groups aluminium can drives donating thousands of kilograms of cans a year collected from our flights. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Their efforts have seen them receive several awards for sustainable transport in Dubai. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Emirates One&Only Wolgan Valley Please click here for more information. what is the competitive advantage of emirates airlines? what are airlines doing to be more sustainable? Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). Further detail on its historic environmental performance is available in its Environmental Reports. what are airlines doing to be more sustainable? Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. operates 158 destinations in 85 countries, making it the worlds largest airline. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. 4. International benchmarks illustrate that even todays aviation system does not fulfil current demand. why is sustainability important to airline industry? Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. By continuing, you agree to our Terms and Conditions. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. Working with air traffic management providers to develop protocols that enhance operational efficiency. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. Fall in oil prices a business paradox. The first flights connected to the neighbouring. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. an academic expert within 3 minutes. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. does emirates airlines have good capacity management strategy? 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